"KISSING MEZCAL ISN’T THE SAME AS JUST DRINKING IT. IT’S NOT A SHOT, NOT A RACE. IT’S A RITUAL, AN EXPERIENCE TO DISCOVER. FIRST, TAKE A DEEP BREATH AND RELAX. TAKE A SMALL SIP AND LET THE MEZCAL COAT YOUR TONGUE GENTLY, LIKE YOU’RE ‘KISSING’ IT. DON’T SWALLOW RIGHT AWAY—LET THE FLAVOURS WAKE UP IN YOUR MOUTH. FEEL ITS WARMTH, ITS SMOKY, SWEET, OR HERBAL NOTES. THEN, EXHALE THROUGH.